SEM specialists will manage paid and organic search marketing campaigns on search engines. As a professional SEM specialist, you must know how to build profitable SEO strategies, manage and run PPC marketing campaigns, and collaborate with the entire marketing team. SEO specialists will also manage paid marketing budget and ensure more site traffic, higher search engine ranking, and maximum ROI. All these responsibilities are the core of our SEM specialist job description.
SEM specialist jobs’ responsibilities
- Collect and analyze marketing data, identify the latest insights and trends, and execute tests to improve ROI.
- Track, analyze, and report PPC campaigns, web analytics, and SEM campaigns for betterment.
- Stay on budget, efficiently manage SEM campaigns’ budget, and estimate possible budgets for search marketing campaigns.
- Create and optimize ad copies and landing pages for paid search marketing.
- Perform extensive ongoing keyword research, and expand keyword usage and optimization.
- Research, analyze, and compete for advertising links of client’s competitors.
- Track and report website analytics
Following these can provide good SEM specialist salary packages too.
A brief overview of SEM specialist job description
We are hiring SEM specialists who can manage all SEM marketing activities. The applicant must be familiar with the best tools for startups, managing paid search campaigns on different search engines, and running profitable PPC campaigns. SEM specialist’s must-have skills to manage SEO strategies, paid search marketing campaigns, and search marketing budgets.
Moreover, SEM specialists must have effective communication and collaboration skills to collaborate with the marketing team and clients to maximize ROI and generate more traffic on clients’ websites.
Must-have skills and requirements for SEM specialists
Here are some must-have skills and requirements SEM specialists must possess:
- Proven experience in successful PPC campaign management across search engines.
- Familiar with conversion optimization, performance marketing, and customer acquisition.
- Current on trends, knowledgeable about bid management software.
- In-depth bid management tools and bid auction experience
- Strong communication, collaboration and analytical skills
- Experienced with different leading website analytics tools
- Knowledgeable about how to generate SEM reports
- Experienced with multivariate experimenting and A/B testing
- Basic knowledge of HTTP, CSS, and JS for CRO and technical SEO strategies
- A formal degree in marketing or certification in SEM
Related: SEM Specialist Salary
Final thoughts
Understand and analyze your proficiencies based on this SEM Specialist job description. Also, be well-prepared for SEM specialist interview questions to hold up to SEM specialist job.
